Seance Sewing is a project I dream of for my very best friend Chelana. She is an incredibly talented seamstress and clothing designer, and spooky is her niche. I created the logo with a Ouija board in mind, using a similar font style. I imagine this to be mainly a blog, live stream, and online business, so I created marketing collateral for social media as well as a website for followers to stay connected. Completed projects cannot go without Seance branding, so I designed a clothing label and a tag that could be affixed to any finished design. The gold accent used throughout reminds me of a shiny gold thread, and gives the designs a touch of whimsy.