Meet Cooper. He’s a little scruggly, has some stitches from more than a few ‘surgeries’, and is seriously low on fluff in his old age. He’s my sister’s best friend and lifelong companion. The original emotional support dog, if you will. My sister (and I) love cake. She loves to bake it and I LOVE to eat it! I imagine her whipping up all kinds of delicious treats, and selling them from a food truck or stand at the farmer’s market. I made the colors in the logo fun and bright, to match her personality and style. A delivery vehicle/food truck is a great marketing tool, so why not make it stand out? The bright colors and bold fonts, mix well with fun swishes, mimicking the frosting on the delicious donuts. Repeated elements ‘sprinkled’ in keep the brand identity consistent.